With New Burger, Beef Brand Teton Waters Encourages Consumers to Eat More Plants

Sausage and hot dog brand Teton Waters Ranch (TWR) is in the business of beef. So it’s a bit of an anomaly that the company’s latest innovation aims to inspire its consumers to eat less of its core product. This week, TWR announced the Spring 2019 launch of a frozen hamburger patty made from a “mindful mix” of both grass-fed beef and mushrooms.

Read more here: https://www.nosh.com/news/2018/with-new-burger-beef-brand-teton-waters-encourages-consumers-to-eat-more-plants