We didn’t actually set out to create a 100% Grass-Fed Beef company. We had an idea to rehabilitate the abused soil of an old potato farm at the base of the Teton mountain range and decided to put our theories to the test. As it turns out, allowing cattle to graze freely on open pasture dramatically improved the health the land! Soon, native grasses were flourishing, and a once-gone habitat received a second chance at life.
Fast forward a few years and while the company may look a bit different than it did back in the ‘Idaho potato farm’ days, our mission has remained constant: to take a process that has so many environmental benefits and use it to transform an industry, making it better for the planet and for the animals, and with a nutritional quality that’s better for you and your family.
As we grow and work to see that mission come to life on a larger scale, it’s vital that we stick to our “true north” and remain solid in our foundation. For that reason, we strengthened our foundation with 3 Pillars, and look to those pillars to guide every decision we make as a company. From the products we develop to the ranches where we source our beef and the causes we support, we’re aiming to create a better future by being:
- Better For The Planet
- Better For The Animals, and
- Better For You
That all sounds great, but what does it actually mean for a beef company to be better for the planet? Allow us to drop some knowledge. As cattle graze and roam freely on open pasture, they’re also fertilizing the earth as they walk. Throughout the year, using a process called ‘regenerative farming,’ ranchers will move their cattle to different areas of the pasture to make sure every acre of land gets the attention it needs. As the health of the soil improves, native grasses begin to grow again and before you know it, another habitat is being restored.
One of the coolest parts, and a vitally impactful benefit that grass-fed beef has on the planet, is the way that cattle push carbon from the air back into the soil. Yep, that’s right! As cattle roam freely, they’re actually pulling carbon out of the air and stomping it back into the earth. Are you really that surprised that the way nature intended cattle to live would have so many environmental benefits?
Now, how can a beef company be better for the animals? At Teton Waters Ranch, it means working hand-in-hand with our ranchers to exceed the industry standards for animal welfare. In all honesty, we don’t feel the “industry standard” is all that impressive, anyway. That’s why we set our sights on the Humane Farm Animal Care (HFAC) Certified Humane Raised & Handled badge of approval, and proudly displayed it on our packaging. HFAC is the leading non-profit certification organization dedicated to improving the lives of farm animals by driving demand for kinder and more responsible practices. We made the commitment to 100% Grass-Fed & Grass-Finished Beef, which means these cattle spend 100% of their lives on open pasture. They’ll never see the inside of a feedlot, be fed grain or anything other than foraged grass, and they’ll never be pumped full of hormones. The process is a bit more involved, and a bit more expensive, but we believe it means better, less stressful lives for the animals, and that makes it all worth it.
Finally, how is 100% Grass-Fed Beef better for you, nutritionally? You’ve heard the saying “you are what you eat,” so let’s take that a step further and say, “you are what the food you eat, eats.” In this case, if cattle are stressed their entire lives, injected with hormones and fed grains for the purpose of fattening them up quickly, what affect do you think that’s going to have on your body? Not a good one, to say the least.
The nutritional benefits of 100% Grass-Fed Beef are plentiful, so we’ll focus on just a few for now. Grass-fed beef is higher in Conjugated Linoleic Acid, a type of fat found in beef that aids in muscle recovery. It also has a better ratio of omega-3 to omega-6 essential fatty acids, which we know are vital (i.e. essential) for the body to function properly and at full capacity. These are the same essential fatty acids that the body cannot create on its own, and so it relies on the food we eat for these nutrients.
We’re proud of where we started and even more proud of where we’re headed. We hope you’ll put your trust in us and join us on this journey to creating a better future, from the grass up.