Increasing Sustainability Efforts

As sustainability continues to be a main focus and concern, many athletes are gravitating towards a more environmentally-friendly type of protein: grass-fed, pasture-raised, and free-range. Over the past five years, U.S. retail sales of grass-fed beef grew from $17 million in 2012 to $272, doubling every year, according to Nielsen data.

Read more here: https://www.runnersworld.com/news/a24479288/new-nutrition-trends/