Teton Taste Buds
Modern society has fallen short on setting future generations up to lead healthy, productive lives. At the core of this is a failure to provide appropriate nutrition to our kids during their most fundamental stage of growth and set them up with good habits for continued health.
Specifically, here in the US, 1 in 5 of our children are clinically obese, and that rate is increasing. The incidence of Type 2 diabetes has doubled since 2008. Lifestyles are becoming more sedentary, life expectancy is decreasing, and health care costs are spiking due to this epidemic.
To put an end to this, we need to act fast, and we need to start now. Convincing kids to eat a diet of beets and broccoli three times a day isn’t going to work. We need to meet them where they are, with foods they love, but with foods that offer them the nutrition they need. For growing bodies in particular, the right nutrient composition of foods is paramount to healthy growth. The body calls for nutrients through hunger. Accordingly, the body calls for much more food if the food is nutrient-deficient, driving up total calorie intake which results in over-eating and weight gain. Producing high-quality, nutrient-dense, kid-friendly foods will help our next generation develop good eating habits and lead healthier, more productive lives.
Doing Our Part
At TWR, we are addressing this epidemic head on. We are proudly partnering with Edible Communities as the primary sponsor for Edible for Kids, a new program developing accessible and engaging educational materials on food and agriculture in a bilingual format available to all. Furthermore, we are launching a program to get nutritious grass-fed beef into the diets of school-aged kids to get them the nutrition their growing bodies need and establish good eating habits from an early age. The TWR Taste Buds program will partner with local businesses and individuals to raise money to allow us to upgrade school cafeteria meals from commodity beef to nutritious grass-fed beef, at no extra cost to the schools or the families.
We’re kickstarting TWR Taste Buds in our own backyard. TWR is adopting our local district, Thompson School District to upgrade their cafeteria menus to feature grass-fed hot dogs at no extra cost for the coming school year. This is the tip of the iceberg. We are looking for new partners to upgrade other foods on their menu and looking to expand this program to more communities nation-wide.
To do so, WE NEED YOUR HELP. We are asking for your partnership in these ways:
- ANYONE (individuals/businesses): ADOPT A DISTRICT! We are committed to availing grass-fed beef hot dogs at cost to anyone interested in adopting their hometown district.
- Chefs/Restauranteurs: We’d like you to put a TWR grass-fed hot dog on your menu – a great item for the kids menu. For every hot dog sold, we’ll be upgrading a hot dog in a needy school lunch program to grass-fed.
- Retailers/Grocers: Place TWR hot dog on your shelves and we will line up a direct accrual program for every pack sold to upgrade school hot dogs to grass-fed.
We know we will not solve our nation’s health crisis solely with our hot dog upgrades, but we are doing what we can. For us, it’s two-fold: 1) get better food into school lunches to provide that depth of nutrition where it is most needed, and 2) expand awareness of and access to nutritious grass-fed beef. The more grass-fed beef can replace commodity feedlot beef, the greater health we can provide the nation, the greater animal welfare we can secure, and the greater restorative agricultural impact we can have on our pastures.
We hope other responsible food companies will join our efforts of upgrading the diets of our youth. Let’s meet the kid’s nutrition needs with foods they love. And in the process, let’s get them the nutrition they need and provide them a healthier planet to grow up in. Join us!